This attests to the genuine quality and dedication that Goldilocksputs into its products and services.įor 40 thoughtful years, Goldilocks has set the standard for quality cakes, breads, pastries and popular Filipino food. Ask any Pinoy what his favorite Goldilocks products are, and he’s sure to name at least one! Apart from being awarded the Superbrand Seal of Recognition, Goldilocks has been elevated to the Hall of Fame in both the Bakeshop and Franchise categories by several awara-glvlng Dooles sucn as tne consumer Union 0T tne pnlllpplnes, Parangal ng Bayan, and the Philippine Franchise Association.It was also awarded by DTI – Philippine Retailers Association the Outstanding Filipino Retailer for 2006 in the FoodRetail category. Chapter 1 BACKGROUND OF THE STUDY IntroductionGoldilocks is the leading brand in the Philippine bakeshop Industry, cutting across all conomic classes with a wide variety of products, at prices within the consumers’ reach. Expand their stall for more accommodation of customer. The Strategy Goldilocks need to create new varieties of cakes and pastries for the demand of their customer.
The competition is high intense because their area lot of choices in the market. The Competition The competitors of goldilocks are pastries restaurant, caf?©, red ribbon, French Baker and even the local bakeshop. It captures the heart of people who like sweet food and even candies or pastries.The costumer of Goldilocks is at all age, it can also a middle earner and also the higher earner because it offer price affordable and some price which much higher depend on its flavor and sizes. Cakes are always present in parties and even big event it also one of favorite dessert of Pilipino. The Market The market for cakes and pastries never go on the season. It is known for its delicious pastries and cakes. Wikimedia Commons has media related to Goldilocks Bakeshop.EXECUTIVE SUMMARYThe Company Goldilocks traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today.
"CNN cites Goldilocks bakeshop founders among world's 'Trailblazer Female CEOs".
#GOLDILOCKS BAKESHOP MENU FULL#
In 2010, Goldilocks underwent a full re-branding. The naming was suggested by the founders' sister Maria Flor. The name also suggests the words "gold" and "luck" which was viewed to be auspicious by the founders. Goldilocks was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears to make the name of the chain easier to remember by children and their mothers. In 2015, it was reported that there are at least 400 full-service stores in the Philippines, 12 in California, United States, and three in Vancouver, British Columbia, Canada. Pancake House offered to acquire Goldilocks for ₱2 billion. Pancake House International planned to acquire Goldilocks Bakeshop, but negotiations to acquire the bakeshop chain fell in 2006. Other stores were later set up in other parts of California such as San Francisco, San Jose and in Las Vegas, Nevada. In 1991, Goldilocks launched a franchising program which led to the opening of hundreds of Goldilocks' store in Metro Manila. In 1976, Goldilocks opened its first store in the United States in Los Angeles. On May 15, 1966, Filipino-Chinese sisters, Milagros Leelin Yee and Clarita Leelin Go, and their sister-in-law Doris Wilson Leelin, opened the first Goldilocks store on a 70 m 2 (750 sq ft) space on the ground floor of a three-story building along Pasong Tamo Street in Makati and started with only 10 employees. Food products for sale on display in a Goldilocks outlet.
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